Sana Kathuria
PRODUCT DEVELOPER
CULTURAL STRATEGIST
CREATIVE STORYTELLER
8000+ styles developed from concept to launch
65+ Global Vendor partnerships across Asia + Europe
98% on-time development delivery
28% YoY efficiency gain through process optimization
Product Development
Product development is the foundation of how I work. With over 10 years of experience, including 6 years at Victoria’s Secret and earlier roles across multiple brands, I lead end-to-end development across apparel and accessories, translating creative concepts into production-ready product. My work sits at the intersection of design vision, technical execution, and business realities, where materials, construction, vendor collaboration, and problem-solving shape ideas into tangible outcomes.
I’m drawn to the complexity behind product, the fit challenges, factory conversations, and tradeoffs that determine whether something not only looks good, but performs and can be produced at scale. I’ve worked across thousands of products throughout my career, and the case studies shown here represent a small selection that reflect the range of decisions involved in bringing product from concept to launch.
Community Impact
Community has always been central to how I move through my work and life. As someone who navigated creative and corporate spaces without a clear roadmap or representation, I’ve made it a priority to build the kinds of environments I once needed, spaces where people feel seen, supported, and connected.
My work in this area spans internal leadership, cultural partnerships, public speaking, and digital storytelling, all rooted in creating access, visibility, and dialogue.
Leadership & Public Dialogue
As Community Lead at Victoria's Secret, I help shape initiatives centered on representation, cultural awareness, and connection within the organization. My work focuses on creating space for dialogue, visibility, and shared experiences in professional environments.
I have also moderated conversations around representation and help create cultural events that explore identity, creative careers, and navigating professional spaces, bringing personal perspective into public dialogue.
Digital Storytelling & Advocacy
I use digital platforms as spaces for dialogue, reflection, and connection. Through storytelling rooted in lived experience, I speak about identity, culture, and navigating creative and professional spaces as a South Asian woman building a path in industries where representation has often been limited.
These conversations are less about content and more about creating recognition, sharing perspective, and helping others feel less alone in their journeys. By openly discussing the realities of belonging, visibility, and growth, I aim to contribute to a broader cultural conversation about access, representation, and creative identity.
Community Engagement
My community work extends beyond participation into building and sustaining spaces for connection. I’m actively involved with cultural organizations and initiatives that center representation, dialogue, and collective growth, with a focus on creating access and belonging within creative and professional environments.
I engage with communities such as Gold House and 25%, and founded a community- driven initiative- Chaat It Up- contributing to spaces that elevate Asian and South Asian voices across industries.
This work reflects my belief that community is not an add-on to professional life, but a foundation for how we grow, collaborate, and create impact together.
About Me
I’ve always been drawn to the space between ideas and reality. The place where something imagined slowly becomes something you can hold, wear, experience, or feel. That space is where I work best.
My foundation is in product development, where I’ve spent the past several years turning creative concepts into tangible product across accessories and apparel. I love the invisible part of the product — the RM conversations, the fit challenges, the factory calls, the decisions that make a design actually work in the real world. It’s a process that requires both precision and intuition, and I’m deeply at home in that balance.
But my path into these industries wasn’t linear or obvious. Growing up as a first generation South Asian and navigating creative and fashion spaces without a clear roadmap, access, or representation meant learning how to build my own way in. I didn’t see many examples of people like me in the rooms I wanted to be in, so I became comfortable creating my own doors; through persistence, curiosity, and connection.
That experience shaped how I work today. Product, for me, has never existed in isolation. I’m drawn to what things represent: the feeling they give someone, the identity they help express, the cultural context they sit within. That’s where my creative and brand work naturally grew, exploring how product lives beyond development, in narrative, visual language, and the communities it reaches.
The same drive shows up in the community spaces I build. Because I know what it feels like to enter industries that weren’t designed with you in mind, I care deeply about creating environments where people feel seen, supported, and represented. Through events, partnerships, and internal initiatives, I’m motivated by the idea that work can be a bridge — between industries, between people, and between experiences.
Across all of it, product, creativity, community, & art, the through-line is the same: I build things that connect people to something, to themselves, to a story, to a moment, or to each other.
At heart, I’m someone who moves between structure and emotion, systems and storytelling, execution and meaning. That’s the space I care about, and the space I continue to grow in.
Let’s Connect
Thanks for spending time with my work.
I’m always open to projects and partnerships at the intersection of product, culture, and community.